hello and welcome to comunidad del valle. i'm damian trujillo. and coming to the help of guadalupe church again today on your comunidad del valle. we begin with walks to end alzheimer's. with me on comunidad del valle, esther with alzheimer's association and michelle cordova, her family provided care for a loved one. welcome to the show. >> thank you. >> tell us, michelle, first about your family situation.

>> i come from south america, ecuador. basically we take care of our loved ones and send them to nursing homes, which is something we can't understand, our social environment. my mom took care of her and it was very hard to see her getting worse by the day. then we don't have the tools we can find here like alzheimer's association. it was very stressful for the family. sometimes we didn't know how to deal with it. then she died. after leaving a huge hole in the family. >> esther, you, yourself, and your office is here to be that conduit between those who need to provide care for loved ones and the association. >> correct. me and michelle had spoken before. what i say is providing care for somebody with alzheimer's or dementia, it's too big of a job for just one person. that's a lot of times what happens. one person ends up providing most of the care.

like michelle said, it's tabu. we don't look for help. we're supposed to be the only ones who should be providing the care for our loved ones. of course it's not understanding this disease provides and creates more stress for people. not having somebody to guide you. even when you have somebody to guide you and all the information, it's a difficult job. >> there was depression in the family from your mom at some point because of the care she was providing. >> depression, change of mood, then there was a lot of stress on the relationship between her and my siblings. her siblings. then sometimes thinking, should we get a nurse. that feeling of guilt. why i'm not able to deal with my mom's disease. it was very hard. we could reach and try to inform ourselves of the different stage of the disease. if you don't know how to deal with it, don't have the skills

or the tools it's very, very hard. >> in the latino community we don't send older folks to nursing homes. we want to keep them home. it's tabu to send them away. as you mentioned we have to learn to deal with the symptoms and family members who are ill. >> just understanding, okay, they are having memory loss. how does that change their ability to function day to day? how are they going to react to us? how should we react to them in order to help them with all the confusion, to help them through confusion. they are very confused and going to act out because of the fear and confusion and not understanding their world anymore. talking about the second or third stages. in the beginning the person will be very aware. that is the time we recommend

people to get hem. one of the reasons we have walks to prevent alzheimer's. >> you provide workshops. >> yes, we do. we have workshops that help them deal with the day to day and explain, okay, the person is going to be confused. even in the beginning stages, they are not necessarily going to get up the way they used to and go brush their teeth and do their daily things. they think oh, when family doesn't understand, they are thinking when their memory is gone, they can remember more complex things, why can't they just get up. explaining the initiative goes away, a bit of depression, understandably so. they know the disease. >> let me ask, michelle, how valuable would this information have been to your family? >> very, very helpful. as she states, there are times, for instance, my grandmother's clothes there. she wouldn't get dressed, undressed and into pajamas

again. like hello. you also don't understand what's going on in their mind. she just goes in the shower, she doesn't get a shower. they become babies again. very, very helpful to have somebody guide you, support you and understand you on the stress that it's normal. >> that's esther's job. alzheimer's association to help. tell us about some of the walks this month and next month. >> one of the reasons i wanted to talk about the walks and want a lot of latinos to participate, it is one of the biggest to raise funds and also raise awareness about the disease. knowing that it doesn't -- it does happen in our community. there's help. the alzheimer's association is here, the walk to end alzheimer's is to raise awareness, raise funds and create a better world for those people who are suffering with the disease.

so september 21st, we will start up the san francisco walk. october 5th will be our walnut creek walk. october 12th is the san jose walk. >> log on to the website and find out more about what's happening. thank you for the work you're doing in our community. >> thank you. >> up next on comunidad del valle, portraits. [ mom ] in my family, we're big cereal lovers. so we just look for this g. 'cause general mills makes over 40 yummy flavors that are 130 calories or less per serving. and they're packed with vitamins and minerals. from lucky charms to cheerios.

over 40 cereals. 130 calories or less. [ laughs ] ♪ [ female announcer ] hey ladies. you love it. you've got to have it. cinnamon toast crunch, 'cause that cinnamon and sugar is so irresistible. everybody craves those crazy squares.® >> for many years recognized leaders in our portraits for success. here to promote their upcoming, on the board. welcome back to the show. >> this is the showcase, because it's two-fold. one, recognize latino leaders. two, it's the student component that's also involved. you're a graduate of that, now a leader. give us brief history if you

can. >> i attended portraits of success as a student at mount pleasant high school, really impacted seeing successful latinos in our community, our backyard. it inspired me, motivated me to take action, i can stay positive, during college as a volunteer. a few years later invited to be on the board, now chairman of the board. excited to bring that same experience to all the students here in silicon valley. >> a lot of folks unsung heroes, folks who don't do the work they recognize. talk about the selection process, if you will, difficult decision eliminating those who might not be selected. >> always a tough decision to find candidates for this. congratulations to you, being one of our recipients. >> thank you. >> that's truly what they are, portraits of success. these are people giving back to

the community doing positive things. it's amazing when you bring these readers to actually speak to the youth, future leaders of tomorrow. they are able to identify with the opportunities out there. i think as an organization we do amazing things to generate positivity. community work. more importantly inspire students and young people to actually pave a new path to their futures. >> this was the concept of leonard rommez, jr., ironically getting la familia award, his family is. you've been able to carry this for a couple of decades since its inception. people may have thought this would go by the wayside. no, it's not. >> our 28th annual event. that legacy has been passed on through generations. big part, youth leadership

conference has become such an integral part of what we do because of what it represents. it is able to help us keep that legacy going. we still have students that come back, volunteer. many have actually become teachers. they are bringing their students. we hope to keep this going. the current board, doing our part to keep it going, honoring unsung heroes of the community as you mentioned. >> great stuff. still trying to get people to go because that's how we're going to pay for kids to come from different schools to attend and sell tickets. >> absolutely. we have over 250 students coming out this year. every year, annual portraits of success gets bigger and bigger. we do rely on our community, our companies that support us to come out and sponsor and help us actually raise money so we can continue to impact positively the community, youth leaders. >> one thing that needs to be mentioned, this is not your

fulltime job. you both have important jobs to take care of. this is something you're doing on the side. why are you doing this on the side? it's a lot of work? >> we are 100% volunteer organization, no paid staff. really, it just comes down to the passion each of us have to give back to the community to support. also recognized in silicon valley recognize that and their story needs to be told. our goal is to provide the platform for not only the community but future generations to learn the gems we have right here in our backyard, that we can look up to, connect with. that can serve as our motivation to continue on. >> you were kind of an exhibiter at this point and said i want to be part of this. >> i got infected with this port r -- portrait piece four years ago. got to sit down as a mentor. i couldn't help but to want to play a more active role in this

organization. i really see a lot of the positivity it makes, the huge impact for young people to sit with even people like yourself and hear your story. it makes a difference. >> thank you. daniel works at devry and david teaches people to be fit. any final thoughts before you go. >> visit the website. there's ticket options available, sponsorship opportunities. one of the most important ones is the opportunity to sponsor students. any time you can reach in their pobt and help schools still struggling, bring students to this impactful event. we definitely appreciate that. >> thank you all for your work. up next on comunidad del valle, mexican consulate with hispanic chamber of commerce of silicon valley. so what can i get you?

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the mexican consulate of san jose continues helping people open up their own businesses locally with me on comunidad del

valle. jorge and dennis, leader of spanish chamber of commerce of silicon valley. welcome back to the show. >> thank you. >> we have a video of a workshop at the consulate where you're actually giving people the basic tools to open up their own business. why does the consulate take it to this level? >> you see, damien, right now we found out hispanics are the driving force of the economic power in california, especially throughout the u.s. so we want to provide them with the right tools. we found out the hispanic chamber has been one of the best things to make this possible. >> how big a no-brainer was this partnership. >> it was a natural. it was wonderful to deal with jorge as a great advocate for the hispanic community. his plan for the future made us collaborate. >> one year you've done this?

>> it's been one year. we had a four-month program. now another four-month program with the hispanic chamber. what we're doing, we're tracking how people are doing. we're measuring, what part of the entrepreneur program they are and we're offering free advice afterwards as well, so nobody stays behind and we make sure they start strong. you're helping them create a business model, marketing model for success. >> yes, sustainable. >> once they open up their own business you have the whole force of the hispanic chamber to help them along and say this is what you can do, need to do because you've been there, done that. >> not only that, it's been our pleasure to host small business development hispanic satellite. we're first hispanic satellite in the nation. we're very pleased to be able to

use a wide variety of experts on practical people and work with the mexican council and track to see how people do. more than just attend a workshop we like to know, did they get the loan, are they still in business, what more can we do to help them on the road to success. >> are you surprised they are go getters, want to do it, take that risk, plunge, open up their business? >> not only mexicans but all the spanish speaking people. right now the program is available to every nationality who speaks spanish mostly. so i'm surprised how big the numbers are. >> so am i. i saw the video and i was surprised as well. >> it's good. makes you feel great there's interest in entrepreneurship at

all levels. we're very excited to have it running. >> it's an american dream. these people are trying to live that dream. >> definitely. >> almost by definition, immigrants are entrepreneurs, they do take risks on behalf of their family for the future. it's a natural partnership. >> the chamber is helping them succeed. what do you think the chamber is getting from them? anything that reciprocates when it comes to those excited for their own business. >> we don't look at it that way. we know the impact on the community. when the hispanic community gains we all gain. >> once they do open up their business, they have the ability to join the chamber and create a larger link? >> we assume sooner or later they are going to look for customers. one of the best ways to look for customers is with colleagues. that's what we're all about. >> some advice to those who might be thinking about maybe

opening up a tire shop or janitorial service or lot of, if that's what it takes. >> some people, they don't feel comfortable maybe because of their immigration situation about starting a business or not. they should still come to the workshop because they are a whole series of options. we can take a look at what they have, their idea, and make it a sustainable project that will change their life. >> we do have the information at the hispanic chamber of commercial with mexican consulate of san jose. we have numbers and websites for everybody there. any final thoughts jorge or dennis before i let you go. >> no, thank you. we're very happy to be here. thank you for comunidad del valle and for inviting us. >> gracias. thank you for the work you're doing. >> thank you. >> up next on comunidad del valle. with us to talk about a great gift to the community at the guadalupe parish.

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>> never failed to step up to the plate when they are needed the most. they are doing it again for guadalupe parish. with me, the pastor of our lady of guadalupe. the headliner, antonio, one of the youngsters. one of the best in all of northern california. the best i hear. welcome to the show. >> thank you. >> so tell us why we need this big mariachi concert. this is an important event. >> this is an important event because what we're trying to do is get national recognition for the work cesar chavez did in the community. we have former parish for guadalupe, it was there cesar chavez began his organizing work for v flood watch w. we already have city recognition, working on state recognition but also a national

landmark we're trying to get that designation. but to get that landmark we really do need to fix the place up. it's really old. it's been on the property 60 years. we need to spruce it up a little more, so we can qualify and serve the community as well. >> probably still the way the father left it. you had some instruments stolen, ones from your parish, the headline said we want to play in a concert to raise money. porque? [ speaking spanish ] i've known him 25 years,

used to play at san jose state when i was going to school there. it's been that long. the musicality they bring is pretty amazing. it's a concert? [ speaking spanish ] [ speaking spanish ] >> you just graduated high school. why did you decide i want to wear the bow and play with these guys? >> you know what, i just decided. it's like a gift given to me. to be on the spot with my family, it's been what traditionally given to me by my grandpa, the father of my dad and my grandfather, the father of my dad. also uncles, everyone in my family is involved with the music, especially mariachi. it's something -- really, really good. you're representing where you came from, you know.

[ speaking spanish ] >> what has it meant, father john, to have them joining you in this concert? >> what it means, what antonio is saying, about keeping the community going. we are, the parish is a historic community. it's the national parish for people of mexican descent, we have an obligation to support the arts. we have an obligation to support the language. continuing development of language and arts in the community. really having mariachi be a part. it's a natural partner for us. it helps the community. mariachi, you can't be depressed with mariachi. there's no such thing. it's a healthy way to deal. plus great food. it's going to be a lot of fun.

people will leaf feeling full of culture, full of life. knowing going to this event is really helping the legacy of one of the greatest leaders in america, cesar chavez, and his birth place at least as an or niver is in the may fair community. it's the best way to be part of this, showing up, helping out and showing the work and refurbishment and restoration of the mission chapel, [ speaking spanish ]

[ speaking spanish ] >> it's a huge concert. let me make one thing clear. father john had the option to ask to go to a parish in los gatos or somewhere a little more affluent but chose to go to guadalupe church because there's a lot of work to be done, and cesar chavez went. it's near and dear to your heart. >> it is near and dear. >> i'm sure p.j. -- i have nothing against the parish. i really want to work in the community. i've been working from outside coming into the community with labor, immigration rights, a

number of other issues that affect communities on the margins. my whole career, 23 years of working in this area, has been to work with people that are on communities that are somewhat ostracized. working at guadalupe, being able to live in the community, i'm still learning from the people. i'm still part of that community. but as a person trying to enter in and understand, living in the community and serving, coming in working, the culture, it's something i've always wanted to do. >> plus you survived about five drive byes in your tenure there at guadalupe. >> yeah, i did. >> a great concert this week september 12th, guadalupe in san jose. can you logon to a couple of websites.

also our lady of guadalupe parish site. log on. it's a great concert. thank you for the work you're doing. [ speaking spanish ] >> if you would like to get ahold of us for next week, feel free to log on. there's my e-mail, twitter handle, pick up a copy of our newspaper and support bilingual week lis across the area. thank you for sharing part of your sunday with us. [ speaking spanish ] >> thank you for all the work you do. ♪ ho ho ho

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welcome to the state farm hispanic college quiz, the show where students showcase their knowledge of history, culture, intrant. here is your host, alfonso gutierrez. hello everyone! i'm alfonso gutierrez. welcome to the hispanic college quiz, the competition between college students of latin decent, going head to head to and we're excited because we're celebrating hispanic heritage month. and what better way to celebrate, than by gathering to compete for a college scholarship. and one of these three contestants will leave today, $3000 richer! now that we've met our